Web Analytics Tools (such as Google Analytics).What Types of Measurement Tools are Available for Conversion? Downloading lead magnets (such as a trial subscription, white papers, and free consultations).If you don't define the different types of conversions, you don't know what variables to measure and how to make your online results better, improve the customer journey, and increase engagement! How to Track Micro Conversions As they say, if you can't measure it, you can't manage it - or can't improve it! micro)? This is a FUQ (Frequently UN-Asked Question). Why is it so important to identify and measure conversion types (e.g. For example, when someone visits your website with call tracking technology enabled, instead of the visitor seeing the main business phone number, they would see a unique number that tracks the source through which has come to your website. Proxy numbers are temporary numbers that you can buy in bulk to track different traffic sources to your online properties. In the last Macro conversion example, you must use a call tracking technology with multiple proxy numbers. (This is often a mis-tracked macro conversion). Call to inquire about the product/service.Online purchase of a product (an e-commerce website).Complete an online lead capture form for B2B.Sometimes the best way to describe something is by giving examples: How to Track Macro Conversions When your site’s visitors complete a primary call-to-action, it is referred to as a macro conversion. Macro-conversions happen during the user journey as site visitors move from one step of the website funnel to another. Micro conversions are single actions or activities taken by visitors toward achieving a primary conversion goal. There are two types of conversions micro and macro. They can be viewed as team members, each contributing with their own moves to help the team achieve a goal (or "conversion," in digital marketing terms). As such, micro conversions indicate the chances of macro conversion in the future.If you are familiar with digital marketing, you'll know that there are many factors and channels that can help you achieve your primary goal, which is to increase your business's success and build trust and credibility among your audience. For example, if they download a product such as a video or a brochure, chances of their conversion are great. Micro conversions let you know if the potential client is really interested in your product or not. Identifying and measuring the micro-conversions allows the website owner to identify the points of hindrances in the buyer’s journey. Keeping a track of micro-conversions helps the website owner in assessing the readiness and intent of a buyer.Two major Reasons why Tracking Micro Conversion is necessaryĪlthough there are several reasons why tracking micro conversion is a great idea, there are two major reasons determining their importance. Therefore, while it is essential to track and measure the macro conversions, micro conversions are of equal importance since they determine the optimal working of any website. They are the reason behind the better usability of a website. While it is quite understandable while developing macro conversion is of high importance for improving the growth of an enterprise but micro conversions are not less important in any way either. What is the importance of Micro Conversions The major example of micro-conversion includes downloads, email clicks, blog subscriptions, and other such steps.
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